Juventus Football Club confirmed as Media Partner for the World Freestyle Football Championship 2023

The World Freestyle Football Association (WFFA) has announced today an exciting partnership with Italian football powerhouse Juventus and their Juventus Creator Lab which will see the most prestigious Freestyle Football event of the year, the World Freestyle Football Championship, broadcast live on the official TikTok channel of the club.

The 2023 edition of the World Freestyle Football Championship will be hosted by the prestigious Kenyan agency Homeboyz Entertainment at the extraordinary Bomas of Kenya in Nairobi on November 25th. The event will be bringing together the top 32 freestylers on the planet for a unique display of skill and competitiveness.

The World Finalists, coming from all continents, have qualified for the event through a series of six highly competitive regional qualifiers, the Pulse Series. Among the elite athletes who will face off in Nairobi are the two reigning Champions, Erlend Fagerli (Norway) and Caitlyn Schrepfer (USA), who took famous victories last year at the spectacular ancient Roman Amphitheatre of Pula, in Croatia.

Juventus aims to continue its advocacy for freestyle football now supporting the ecosystem alongside the WFFA. After the first-ever freestyle challenge on TikTok in May 2023, won by the Brazilian Freestyle Football and Futsal player Adonias Fonseca, Juventus will now support again the freestyle movement, streaming on the same social media the official World Championship.

“To have such a prestigious and iconic name in the Sports Industry wanting to collaborate in this way is very exciting for Freestyle Football”, said Dan Wood, Co-founder at the WFFA. “Juventus’ TikTok channel is one of the largest Football-themed channels worldwide; its extraordinary reach will allow fans all around the world to discover the amazing athletes at the World Freestyle Football Championship and to enjoy the event itself from a new and unique perspective.”

“We are very excited to team up with the WFFA and the sport of Freestyle Football”, said Mike Armstrong, Juventus Chief Marketing and Communications Officer. “Juventus consistently strives for new innovative ways to connect with our fans globally, and this partnership allows us to take a more significant role within the freestyle football ecosystem celebrating and working alongside the best worldwide.”

As an added bonus of the relationship, four of the World Finalists will have the opportunity to win an all-expenses-paid trip to Italy in January for a content creation experience in Turin. 

About Juventus FC

Founded in 1897, Juventus FC is one of the most popular and awarded football clubs in the world. All club’s records have been achieved under the ownership of the Agnelli family who have managed it for 100 years. 

Juventus can also count on an undisputed global reach with 580 million fans worldwide including more than 101 million fans in Europe and with more than 155 million followers on various digital channels is the most-followed Italian brand. 

Among the players that wore or that are currently wearing the iconic black and white striped jersey there are some of the greatest players of football history like the Italians Boniperti, Del Piero, Pirlo, Buffon, Chiellini, Chiesa and Locatelli and the international stars like Platini, Baggio, Zidane, Nedved, Ibrahimovic, Cristiano Ronaldo and Vlahovic. 

The club’s mission is to be a sport entertainment company committed to achieving success on the pitch and to enriching people’s lives by providing them with community, connection and emotional experiences.

For more information about the activities of the WFFA, follow its official channels to get the latest updates!

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