The WFFA and Juventus join forces to create a new-look 2024 World Freestyle Football Championship

The World Freestyle Football Association (WFFA) has announced today an exciting new chapter in its partnership with football powerhouse Juventus and their innovative Juventus Creator Lab, this time to organise the most prestigious Freestyle Football event of the year: the World Freestyle Football Championship (WFFC).

The 2024 World Finals will take place in Turin, Italy between November 8th and 14th, utilising the cutting-edge facilities of the Juventus Creator Lab. This year’s event will feature a groundbreaking competition format, promising an unforgettable experience for both the 32 participating athletes —16 males and 16 females from all continents— and the fans all around the world.

This collaboration builds on a successful partnership that began in May 2023 when Juventus hosted the first-ever TikTok global Freestyle Football contest, won by Brazilian star Adonias, who became the official freestyler for the bianconeri. In May 2024, the Juventus Creator Lab launched the documentary Freestyle Saved My Life: The Story of Adonias Fonseca, highlighting his journey of overcoming obstacles through Freestyle Football. On the same year, Juventus was also present at the World Freestyle Football Championship in Nairobi, Kenya as an official media partner, broadcasting the World Finals on their TikTok channel —where Juventus ranks among the top 10 global brands— and rewarding selected finalists with tickets to a Serie A match at the Allianz Stadium in Turin.

“It was a pleasure and an honour to collaborate with such an iconic institution as Juventus in the TikTok freestyle contest and after the success of their live streaming from our World Freestyle Football Championship in 2023, we are excited to evolve the partnership even further”, said Dan Wood, Co-Founder of the WFFA. “The next episode of our alliance was obvious: bringing the World Championship of our sport to Turin to offer both athletes and fans a unique experience. It will be a truly innovative move for a sporting World Championship, which is credited to the vision and skills of the Juventus Creator Lab team”.

“We’re thrilled to continue our partnership with the WFFA and host such a prestigious event at the Juventus Creator Lab and here in Turin,” said Mike Armstrong, Juventus’ Chief Marketing Officer. “This aligns well with our vision to engage and inspire youth through on-pitch and off activities while striving to support the freestyle football movement worldwide. The WFFA continues to impress with growth figures, incredible talent and stories, and a global footprint which makes this unique for the organisation and city.”

About Juventus Football Club

Founded in 1897, Juventus is one of the most popular and awarded football clubs in the world. All the club’s records have been achieved under the ownership of the Agnelli’s family who have managed it for 100 years. 

Juventus can count on an undisputed global reach with 561 million fans worldwide including more than 100 million fans in Europe. With more than 176.5 million followers on various digital channels, it is the most-followed Italian brand. 

Among the players that wore or that are currently wearing the iconic black and white striped jersey there are some of the greatest players of football history, like the Italians Boniperti, Del Piero, Pirlo, Buffon, Chiellini and Locatelli, and international stars like Platini, Baggio, Zidane, Nedved, Ibrahimovic, Cristiano Ronaldo, Danilo, Vlahovic and Yildiz. 

The club’s mission is to be a sport entertainment company committed to achieving success on the pitch and enriching people’s lives by providing them with community, connection and emotional experiences.

For more information about Juventus, follow them on their channels:

• Website: www.juventus.com 
• Facebook: Juventus
• X: @juventusfc and @juventusfcen
• Instagram: @juventus 
• Youtube: Juventus
• TikTok: @Juventus
• Twitch: www.twitch.tv/juventus 
• Whatsapp: Juventus
• LinkedIn: Juventus Football Club