The World Freestyle Football Association has announced today the implementation of an innovative governance solution to distribute power and upside with the people that matter in the sport – the Freestyle Football community.
For this purpose, the Association has partnered with German company OwnCo, whose solution enables organisations to share ownership using their own branded credit. These credits can be earned by the community and are backed with ownership in the organisation itself. Credits can be earned and redeemed into influence, status, ownership or revenue.
In the case of the WFFA, these credits will be distributed to all stakeholders of the sport, from the most seasoned athletes to the freshest up-and-coming talents. The new governance system will be rolled out to the entire community, not just the Association leadership, with the goal of empowering everyone.
With this revolutionary approach, the WFFA progresses toward its goal of becoming the most innovative and transparent sports federation in the world – and, most importantly, materialises its vision of making Freestyle Football the first community-governed sport in history.
Dan Wood, Co-Founder and Head of Partnerships at the WFFA, said: “Without the athletes, there is no Freestyle Football. I firmly believe the same can be said about every sport, but we have the opportunity at this nascent phase of our Sport to write some new chapters on how Sport can govern and grow in partnership with the community. OwnCo shares our values entirely and we are so privileged to have their support in bringing this story to life.”
Pekko ‘PeGe’ Piirto, Head of the Global Network at the WFFA, said: “For more than a decade, at the WFFA we have been working hard to build a strong community of individuals, across the globe, with a single goal: to help Freestyle Football grow and develop. With the implementation of the decentralised governance system, we take a huge leap forward in that direction, ensuring that everyone can be seen and heard. I think this is a major milestone in the development of our sport and can’t wait to see the results in the near future!”
Špela Prijon, Co-founder at OwnCo, said: “At Ownco, we’re witnessing a new wave of companies that understand sharing value and power benefits not only the community but also the company. We’re excited to be working with the team at the WFFA, who are pioneering more equitable governance in sport. We believe that the WFFA is unlocking a future in which builders and contributors are not only seen as equal and valuable – but also given equal and valuable power.”
Stay tuned to the official channels of the WFFA to follow the latest updates!