The World Freestyle Football Association has announced a joint venture partnership with sports audio experts Voiceworks Sport, that will see the two organisations work together on the global governing body’s official podcast and audio strategy.
The partnership will launch with an initial podcast recorded at the Super Ball World Open, the WFFA’s flagship tournament. The All You Need Is A Ball content series will bring the latest news and stories from the event, giving Freestyle Football fans full access to the biggest names in the sport, telling the story of their route into the game and revealing the personalities behind “the fastest-growing sport you’ve never heard of.”
The wider series of the podcast will follow the Freestyle Football calendar, providing updates from major events and takes from big-name freestylers from around the world on the latest news, views and their own personal journeys.
Sophie Hind, Managing Director of Voiceworks Sport, said: “Sound and excitement feature in Freestyle Football in abundance. It’s a thrilling sport, and tailor-made for audio. We know that WFFA’s long-term ambition is to rub shoulders with other urban sports like 3×3 basketball, BMX freestyle and skateboarding at much-loved marquee events. Realising the scale of the audio opportunity, they came to us to develop their audio strategy. We jumped at the chance to work with them.
“We’re looking forward to working with the WFFA team for years to come. The partnership marks another exciting milestone in Voiceworks Sport’s own journey, as we work with some of the most innovative organisations, brands and governing bodies across sport.”
Dan Wood, Head of Partnerships at the WFFA, said: “Freestyle Football is a content-heavy, digitally-savvy sport where storytelling is rife. From the amazing athletes and their journeys, through to incredible destinations, unlocking cultures from all corners of the world and the building of a brand-new sport from scratch, there is a lot to talk about.”
“Partnering up with premium expertise of Voiceworks Sport and launching our own podcast was a logical next step in our growth. We are really excited to share our amazing community and journey with the world!”.
The All You Need Is A Ball podcast will be available on all podcast platforms, including, Audible, Apple Podcasts, Spotify and Google Podcasts, on August 16th.
Stay tuned to the official channels of the WFFA to follow the latest updates!