The World Freestyle Football Association has announced a new partnership with Horizm, the digital audience specialists whose groundbreaking platform connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetise their digital content.
Thanks to this new agreement, the performance of Freestyle Football content on social channels will be analysed thoroughly, and its commercial value will be assessed with much higher precision. This enhanced analysis, in turn, will lead to an improved service to partners and affiliates, as well as to a myriad of opportunities for individual freestylers and content creators in the space.
The partnership with Horizm is expected to become a key milestone of the WFFA’s global digitalisation plan, which so far has already seen the Association remarkably increase its social presence across new channels. The strategy has also included teaming up with a variety of first-class players in the space, including content agencies, tournament management providers and digital services platforms, among others.
Daniel Wood, Head of Partnerships at the WFFA, said: “We are very excited to welcome Horizm to the WFFA family. Their platform will bring great value to the Freestyle Football universe, including a wide range of opportunities for the freestylers to leverage their fantastic content in new and ingenious ways.”
Daniël Rooseboom, Head of Digital at the WFFA, added: “Having a solid digital strategy across all our activities, from communications to event management, is vital to our future growth. For this reason, a first-class tool such as Horizm’s will be a massive asset for us – we are really looking forward to starting to work together with them!”.
Sam Grimley, Global Head of Sales & Account Management at Horizm, said: “Freestyle Football is a sport rooted in youth culture; one that is native to social media and one where the top freestylers boast huge, highly engaged digital audiences. We’re really excited to be working with the WFFA to help them and the athletes involved realise their full digital potential.”
Founded in 2019, Horizm was born with the goal of being the number one digital audience platform for the global sports and entertainment industries; to revolutionise the way rights holders and brands operate in our new digital era and fully support them across their digital asset life cycles.
Through their proprietary Marketplace, Horizm connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetize their digital content. Horizm Marketplace aggregates over $1.5bn of digital inventory, offering brands a convenient and effective route to target customers through the highly engaged medium of sports content.
This inventory is accessed through contracted agreements which see Horizm leverage artificial intelligence to provide sports and entertainment with the complete toolkit needed to value, benchmark and monetize their digital audience engagement. Predicated on a more rigorous, more holistic approach to managing and selling digital inventory, one that is rooted in understanding true market price, Horizm’s platform also enables rights holders, agencies and talent to drive more value for their partners and unlock new revenue streams from existing inventory.
Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Everton, Real Madrid, Juventus, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Cricket West Indies, Mumbai Indians, the FIVB, the FIH and the Australian Open.
For more information about Horizm, please visit https://linktr.ee/horizm.
Stay tuned to the official channels of the WFFA to follow the latest updates!