The WFFA, together with event organisers Torneos and Daytona International Speedway, announced today that the DAYTONA Soccer Fest will be coming to the World Center of Racing this 4th of July weekend – bringing world-class entertainment, competitive global football and Freestyle Football competitions to the venue through a multi-year deal.
The inaugural edition of the DAYTONA Soccer Fest will include the first WFFA US Open, a thrilling competition aimed at developing, supporting and structuring the exciting culture around the sport in the United States. This new contest will feature some of the best Freestyle Football players from around the globe, competing to win not just the US Open but also a variety of tournaments in several sub-disciplines of the sport to showcase its diversity and spectacularity.
The WFFA US Open will happen in a unique setup: a specially constructed professional football pitch that will be located in the infield of the iconic Daytona circuit. The natural grass field will play host to a series of events, including a showdown between Colombian football giants Deportivo Cali and América de Cali and a headline concert by Puerto Rican music sensation and Latin Grammy Award winner, Rauw Alejandro, who will perform a full set at DAYTONA Soccer Fest as part of his World Tour. Latin artist Adassa, who recently played the role of Dolores in Disney’s popular movie Encanto, will also perform during the weekend.
“We are so thrilled to be hosting DAYTONA Soccer Fest,” said Frank Kelleher, President of Daytona International Speedway. “We pride ourselves on being the World Center of Racing, and in addition to racing, we want to be the host of world-class events, and that is what we have with DAYTONA Soccer Fest. We look forward to seeing the fans here at the Speedway where we will definitely be getting the attention of the world.”
“For Torneos, the event is an opportunity to continue growing regionally with large-scale, innovative events. We take great pride in this partnership with Daytona International Speedway and are excited to bring more than 40 years of football and global event experience to this emblematic track,” said Ignacio Galarza, CEO of Torneos. “DAYTONA Soccer Fest will be a truly unique entertainment experience for the whole family and all sports fans.”
“We are delighted to bring the greatest Freestyle Football stars of the circuit to such an extraordinary event, held in one of the most iconic sports venues in the world”, said Steve Elias, President of the WFFA. “The combination of music and competitive events the DAYTONA Socer Fest will offer is absolutely amazing: we can’t wait to add the magic of Freestyle Football to the mix!”.
Tickets for the family-friendly weekend on July 2-3, 2022 are on sale from March 8th starting at $99 for a day pass. Visit www.daytonasoccerfest.com for more information.
More details for freestylers, including how to register, will be made available on the event page of the WFFA US Open. Stay tuned to the WFFA official channels to get all the updates!
Torneos is a leading company with 40 years of experience generating sports content and creating value solutions for the sports and entertainment industry. It also offers the organization and production of events, the acquisition and commercialization of rights for events and competitions, as well as a complete offer of marketing services for sports that include the management of licenses and e-commerce for the main sports clubs and federations.
For more information about Torneos, please visit www.torneos.com.
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as The World Center of Racing, boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photoshoots, production vehicle testing and police motorcycle training.
For more information about the Daytona Speedway, please visit www.daytonainternationalspeedway.com.
Header picture by Dennis Pires.
Stay tuned to the official channels of the WFFA to follow the latest updates!