The World Freestyle Football Association has announced today its presence at the forthcoming Commonwealth Esports Championships, happening in Birmingham (United Kingdom) between August 5 and 7, 2022. Thanks to the partnerships with the Global Esports Federation (GEF), the Association will participate in a dedicated Innovation Showcase area, shining light on powerful Active Esports technologies that are leading in the convergence of esports and sports.
“The Innovation Showcase at the first-ever Commonwealth Esports Championships will provide a live, interactive opportunity for these leading partners to share their technology and innovations with the athletes and ticket holders. The Global Esports Federation is proud to provide this opportunity and forum to connect, discuss and share these innovations,” said Paul J. Foster, CEO of the GEF. “Esports and its related sectors are built around communities, and we are proud to collaborate with leading innovators like Refract, Init Esports and the WFFA.”
The WFFA will showcase – in real life – what is captured on top football titles such as eFootball™ series and FIFA. Freestyle Football is positioned at the heart of street culture worldwide and its simple yet powerful call to action, ‘All you need is a ball’, represents the opportunity to promote and gamify active, healthy lifestyles anywhere.
“The participants and audience of Freestyle Football are entirely representative and relative to that of esports,” said Dan Wood, Co-founder and Head of Partnerships at the WFFA. “We adore the esports community and our strategy for the future is to integrate even more with esports by hosting IRL events inside game titles”.
“We are working on Active Esports gamified innovations to create a healthy balance lifestyle for athletes to enjoy”, Wood added. “This showcase at the CEC 2022 will allow us to publicly demonstrate our synergies with esports and reach some wider audiences at the same time. We are very excited, grateful to the GEF and truly honoured to have this opportunity.”
Stay tuned to the official channels of the WFFA to follow the latest updates!